When BMW created the choice to sponsor the Olympics, they did not simply write a check and decision it each day. BMW got concerned. They agreed to sponsor individual athletes--including eleven from the U.S.--and asked if there wassomething they might do to form these Olympians even higher.
BMW's Palo Alto Technology workplace took to the strategy planning stage to come back up tech that might facilitate.
"Their angle was, 'Here's what we're smart at, therefore tell us what you wish and the way we are able to assist you,'" Bryan Clay, yank decathlete told Fortune. What came out of the analysis was the BMW Velocity Measurement System.
Coaches are ready to use a special stereoscopic camera to trace the athlete in motion--similar to how BMW's 7-Series detects pedestrians with its night vision camera--and instantly live what quantity velocity the athlete has at each purposethroughout the jump. the foremost profit to the BMW's Velocity Measurement System is that the coach will build a suggestion concerning kind and technique primarily based upon realtime knowledge, and therefore the correction are often instantly quantified against the previous jump. This considerably races the coaching method, permitting coaches and athletes to form the minute changes that may be the distinction between medaling and returning home empty-handed.
It's straightforward physics for the foremost half. Knowing the horizontal and vertical elements for velocity provideinsight into the way to lengthen the jump. a lot of of the horizontal velocity is gained from the running speed and, for the foremost half, does not amendment a lot of throughout the jump; horizontal motion ends right when the athlete hits the sand. The key then, is to stay within the air as long as attainable. To do that, the athlete has to resist the force of gravity by jumping higher and increasing airtime. But, if the vertical part is simply too nice, it'll deduct from the horizontal distance traveled.
To balance these 2 elements the athlete wants solely to vary the take-off angle. Easier said than done.. Luckily, the tech from BMW additionally measures that. each time an athlete jumps, the angle is shown on screen that the athlete willbuild corrections if required.
"As a decathlete, my reality is one during which centimeters and thousandths of a second are the distinction between an Olympic gold medal and no medal," said Clay. "The feedback this tool is in a position to produce immediately,throughout a observe as opposition days afterward, can enable me to form minor changes to my jumps that mightequate to vital performance gains."
As BMW works with athletes to form them a lot of economical, they're additionally ready to advance their safety systems in analysis vehicles.
"BMW stands for performance, potency and innovation. Drawing on these core values, our engineers have combined automotive engineering experience with advanced technologies to develop a system which will drive athletic performance and supply world edges to elite athletes," said Dan Creed, vp, Marketing, BMW of North America. "We are thrilled to be creating a meaningful contribution to Team USA beyond a monetary commitment."
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